Ruby Veterinary Urgent Care (“we,” “us,” or “our”) is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at https://www.rubyvet.com/ (the “Site”) or interact with us through the Site. This policy applies only to information collected through the Site and does not apply to information collected offline or through other channels unless otherwise specified.
By using our Site, you consent to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Site. We may update this Privacy Policy from time to time, so please review it periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.
Information We Collect
We collect the following types of information:
- Personal Information: This includes information that identifies you as an individual, such as your name, email address, phone number, mailing address, pet's name and details (e.g., breed, age, medical history you provide), and any other information you voluntarily submit when you contact us, schedule an appointment, fill out forms, or sign up for newsletters on our Site.
- Automatically Collected Information: When you visit our Site, we may automatically collect non-personal information such as your IP address, browser type, device type, operating system, referring URLs, pages viewed, time spent on pages, and clickstream data. We use cookies, web beacons, and similar tracking technologies to collect this information (see "Cookies and Tracking Technologies" below).
- Aggregate Information: We may collect and use anonymized, aggregated data that does not identify individuals for analytical purposes.
We do not knowingly collect personal information from children under 13 years of age (see "Children's Privacy" below).
How We Collect Information
- Directly from You: Through forms, appointment scheduling, inquiries, or communications you initiate.
- Automatically: Via cookies, tracking technologies, and server logs as you interact with the Site.
- From Third Parties: We may receive information from service providers (e.g., analytics tools) or partners, subject to their privacy policies.
How We Use Collected Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve our Site and services.
- To provide veterinary services, including scheduling appointments, responding to inquiries, and managing your pet's care.
- To communicate with you, such as sending confirmations, reminders, updates about your pet's care, newsletters, special offers, or marketing materials (you may opt out at any time; see "Your Choices and Rights" below).
- To analyze Site usage, trends, and user behavior to enhance content, functionality, and user experience.
- To conduct market research and serve targeted advertisements based on your interests and interactions.
- To comply with legal obligations, prevent fraud, enforce our terms, and protect our rights, property, or safety.
- For internal business purposes, such as auditing, data analysis, and research.
We do not use your personal information for automated decision-making that produces legal or similarly significant effects.
Sharing Your Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following limited circumstances:
- Service Providers: With trusted third-party vendors (e.g., payment processors, IT support, analytics providers, or marketing firms) who assist us in operating the Site or providing services, bound by confidentiality obligations and required to use the information only for the purposes we specify.
- Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of the business assets.
- Legal Requirements: If required by law, subpoena, court order, or government request; to comply with regulatory requirements; or to protect against legal liability, fraud, or harm to us, our users, or the public.
- With Your Consent: For any other purpose with your explicit consent.
We may share aggregated or anonymized data that does not identify individuals with third parties for research or marketing purposes.
Third-Party Websites and Services
Our Site may contain links to third-party websites, services, or advertisements (e.g., partners, sponsors, or social media). We are not responsible for the privacy practices, content, or security of these external sites. We encourage you to review their privacy policies before providing information or interacting with them. Your interactions with third-party services are governed by their terms.
We may use third-party tools (e.g., Google Analytics) for analytics and advertising. These providers may collect information about your online activities over time and across sites, for targeted advertising. You can opt out of such tracking via their tools or settings (e.g., Google's opt-out at https://tools.google.com/dlpage/gaoptout).
Cookies and Tracking Technologies
We and our service providers use cookies, pixels, web beacons to enhance your experience, remember preferences, track usage, and deliver personalized content and ads. Cookies are small data files stored on your device.
- Essential Cookies: Required for Site functionality (e.g., navigation, security).
- Analytics Cookies: Help us analyze traffic and improve the Site.
- Advertising Cookies: Enable targeted ads based on your interests.
You can manage cookies through your browser settings or by using tools like the Network Advertising Initiative's opt-out page (https://optout.networkadvertising.org/) or the Digital Advertising Alliance's opt-out (https://optout.aboutads.info/). Disabling cookies may limit Site features. We do not currently respond to Do Not Track (DNT) signals from browsers, as there is no uniform standard for interpreting them.
Data Security
We use reasonable administrative, technical, and physical safeguards (e.g., encryption, firewalls, access controls) to protect your information from unauthorized access, loss, or disclosure. However, no internet transmission or storage is completely secure, and we cannot guarantee absolute security. In the event of a data breach, we will notify affected individuals as required by applicable laws, such as Georgia's data breach notification requirements under O.C.G.A. § 10-1-912.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including for the duration of our relationship with you, to provide services, comply with legal obligations (e.g., tax or auditing requirements), resolve disputes, and enforce agreements. For example:
- Contact and appointment data is retained for up to 7 years after your last interaction.
- Analytics data is retained for up to 2 years.
When information is no longer needed, we securely delete or anonymize it.
Children's Privacy
Our Site is not intended for children under 13 years of age, and we do not knowingly collect personal information from them. If we discover we have collected information without verifiable parental consent, we will delete it promptly. If you believe we have such information, contact us immediately.
Your Choices and Rights
You have rights regarding your personal information:
- Opt-Out of Marketing: Unsubscribe from emails using the link provided or by contacting us. Note: We may still send service-related communications.
- Opt-Out of Targeted Advertising: Adjust cookie settings or use industry opt-out mechanisms (e.g., NAI or DAA links above).
- Access, Correct, or Delete: You may request to review your personal information, correct inaccuracies, or delete it (subject to exceptions for legal retention).
- Limit Use: Request restrictions on processing for certain uses, such as marketing.
To exercise these rights, contact us at the details below. We will respond within a reasonable timeframe (typically 30-60 days), and may require identity verification. If you are a resident of a state with applicable privacy laws (e.g., California under the CCPA), you may have additional rights, such as opting out of the "sale" of personal information (we do not "sell" information as defined). We do not discriminate against users exercising rights.
Changes to This Privacy Policy
We may revise this Privacy Policy at any time. Changes will be posted on this page with an updated "Last updated" date. Significant changes may be notified via email or Site notice. Your continued use constitutes acceptance.
Compliance with Google Local Ads
We make reasonable efforts to ensure our Privacy Policy complies with Google Local Ads requirements, including disclosing data collection, use for ads, and sharing. However, you are responsible for verifying compliance with Google's policies.
Contact Us
For questions, rights requests, or concerns:
Ruby Veterinary Urgent Care
Email: hello@rubyvet.com
Phone: (470) 742-4620